Saipa Citroen JV as a part of CITROËN International Expansion
As stated by Linda Jackson today during the press conference at Geneva Motor Show, Citroën is readying to write a new chapter in its international expansion
As stated by Linda Jackson today during the press conference at Geneva Motor Show, Citroën is readying to write a new chapter in its international expansion, one that is essential to fulfilling its world growth ambitions. Thus, Citroën will be stepping up activity in Latin America and Eurasia, notably by initiating the local production of the C4 Cactus in Brazil and the New Jumpy in Russia. Moreover, the Brand is moving into major new markets, including Iran, where it will begin assembling and marketing the New C3 this year.
Driven by the success of its renewal in Europe with, in 2017, a sales record for 6 years and gains in market share in both PC and LCVs, Citroën confirms more than ever its global growth ambitions by focusing, in addition to its product offensive, on the acceleration of its international expansion. The objective is to increase to 45% the share of the Brand’s global sales made outside Europe by 2020, compared with 26% in 2017.
Iran is one of the most dynamic countries in the Middle East & Africa region. With a population of 80 million, mainly urban and young, the country has true growth potential with a car market expected to reach 1.5 million this year. In October 2016, Groupe PSA signed a joint-venture agreement with Saipa – Citroën’s historical partner in Iran – to produce and sell Citroën vehicles. The agreement notably provides for the production of vehicles at the Kashan site together with the roll-out of a Brand-dedicated network. Presented at the Tehran Motor Show in November, the New Citroën C3 will be the first car to be produced at Kashan, with launch set for this year.
Linda Jackson – Press Conference at Geneva Motor Show: